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International Online Marketer 0,8 FTE

Geplaatst: 14-01-2021
Sluitingsdatum: 31-01-2021
Organisatie
HAN University of Applied Sciences
Standplaats
Arnhem 
Functietype
Ondersteunend / Staf 
Opleidingsniveau
HBO 
Dienstverband
Tijdelijk 
Aanstellingsomvang
min. 0.8 fte, max. 0.8 fte 
Salarisschaal
max. 9 (€2.845,48 - €3.920,50) 
Opleidingssector
Stafdienst (algemeen) 

Functie-inhoud

International Online Marketer 0,8 FTE

Are you a flexible, analytical online marketer with experience in international marketing? And do you want to work on online campaigns to promote our international study programs? Then read on!

WHAT YOU WILL DO
As a talented and ambitious international online marketer at HAN you help HAN to meet its international recruitment goals. You know how to reach international students and other publics and to spark their interest through relevant online channels and campaigns. You're responsible for carrying out, rolling out and optimizing online marketing strategy and campaigns. Together with your colleagues in the International Marketing & Recruitment department you align them with the overarching marketing plan and goals. You also ensure that online performances are properly measured in order to continually improve them. In your role as online specialist, you work closely with but also advise your direct colleagues about online marketing based on data analytics and on trends and developments in our international markets (countries). When it comes to implementing new, online marketing technology, you're an initiator and ambassador. You're enthusiastic about what you do. And that inspires others.

WHAT WE ARE LOOKING FOR
You've completed a degree in marketing/communication at a university or university of applied sciences. You're an experienced online marketer with at least 2 or 3 years of work experience in international online marketing.
Data analytics, tagging, SEO, SEA, A/B- testing and innovative use of organic and paid social media such as Facebook (Ads Manager), Instagram and LinkedIN hold no secrets for you. Experience with software packages such as Semrush and Hotjar is an advantage. You're perfectly at home working with Google Analytics, Google Ads, Google Data Studio and Google Tag Manager.
You can make complex analyses and explain them in simple terms to colleagues. With your passion for the profession and your communication skills, you help your colleagues and department reach a higher level of online marketing and analytics. You have a strong and enthusiastic personality and you're eager to learn. What's more, you have excellent personal skills and like working in a team. It's in your nature to think from the perspective of our international target groups. You're a team player, customer focused and result-oriented. You're good at planning and organizing. An unexpected, urgent assignment? You take it in your stride. We are specifically looking for a driven, analytical online marketer who strives for growth and development and who likes sharing their online knowledge and transferring it to colleagues. You have fluent written and oral English language skills at C1 level. Dutch language skills are an asset, but nor required.

WHAT WE ARE OFFERING

  • An interesting position in an international, dynamic and informal work environment within a team of 6 enthusiastic colleagues;
  • A contract for one year, with a view to extension;
  • An appointment in the position of Marketing Communication Specialist, Level 1;
  • Depending on your experience, the maximum gross monthly salary is €3920,50 (Collective Agreement for Universities and Universities of Applied Sciences, Scale 9 based on a full-time position;
  • This amount excludes an 8% holiday allowance and a 13th end-of-year bonus (8.3%);
  • Excellent employee benefits, such as ABP pension insurance, collective health insurance, (paid) parental leave, unlimited sports opportunities for a small contribution and a generous amount of holiday leave per year;
  • Access to the HAN Academy so you can actively invest in your career and personal development.
YOUR APPLICATION PROCESS
Click on the link at the bottom of this page to apply online. Applications submitted directly to the contact person or by any other means will not be considered.
You can apply until 31 January 2021. The first round of interviews will take place in the week of 8 February 2020. You can direct your application letter to Koen Kuster, coordinator International Marketing & Recruitment.

For this position you must be able to submit a Certificate of Good Conduct (VOG).

Questions about the position

Mihaela Luca, International Marketing & Communication Advisor
Phone: + 31 646836092
Email: mihaela.luca@han.nl

Questions about the application process

HAN@WORK
Phone: 026-3691761
Email: HANatWork@han.nl

OTHER USEFUL INFORMATION
About the department
The Education, Research and Quality Assurance unit is part of the HAN Services department. It brings together expertise in multiple areas, in particular in relation to policy. The unit's portfolio is divided into three pillars: Student Guidance Education, Innovation & Research, and Internationalization.

The International Marketing & Recruitment Unit (IMR) belonging to the pillar Internationalization aims to contribute toward reaching the goals set out in HAN's institutional plan, including the performance agreements related to internationalization. It does this by recruiting international students for the international study programs at HAN, marketing and promoting HAN abroad and contributing to internationalization policies. The common goal shared by all IMR staff is to provide effective marketing and external communication, maintain international networks, provide crystal-clear information to all international target groups and advise on international marketing and communication at various levels within the organization. The team consists of 6 people.

We are a close-knit team that goes the extra mile to achieve our goals while having good fun on the way. We inspire and motivate each other as well as being a reliable partner for our study programs, schools and other departments within the university. We travel the world on a regular base but still stay connected to our team. We are driven, ambitious and hold ourselves and our work to high standards. But we always have time for each other and like to have a good laugh.

About Services
HAN has bundled the provision of services in the Services Department. Working for Services means providing optimal support for the HAN schools 'behind the scenes'. Services has several sub-departments, each of which use its own expertise to contribute to the HAN-wide provision of services.

About HAN
HAN is one of the largest universities of applied sciences in the Netherlands. It has over 35,000 students and 3,900 staff members, who work and study at the campuses in Arnhem and Nijmegen. HAN offers bachelor, associate and master degrees in full-time, part-time, or work-study format or through distance learning. 8 of these bachelor programs and 2 of these master programs are taught in English along with numerous Exchange programs to over 3,000 international students. We have 50 research groups and 7 centers of expertise where we work with our partners on practice-based research, knowledge innovation and valorization.

HAN distinguishes itself in terms of the quality, intensity and impact of the connection between education, research and the professional field. As a result of this powerful connection, we deliver fittingly educated professionals and develop innovations for and with our region. Our method of collaboration is characterized by an atmosphere of trust and inspiration, with a focus on the quality and content of our communal task and the professional responsibility of each individual. HAN Behavioral Compass: innovative, collaborative, open, courageous and inquisitive.

Acquisition based on this vacancy is not appreciated.

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